Amazon Alexa and Google Assistant duke it out at CES 2018

Amazon Alexa and Google Assistant duke it out at CES 2018

CES 2018 had more than its fair share of wacky items and compelling gadgets, but one of the biggest trends to emerge, once again, from the popular tech expo was voice-enabled devices.

Countless Alexa-  and Google Assistant-enabled devices littered the showroom floors. A number of speakers highlighted Alexa integration. For instance, Polk Audio showed off the first Alexa-enabled home theater soundbar, but there were also Alexa-enabled computers, smartphones, washers, dryers, refrigerators, light switches, and smoke alarms.

Google (GOOG, GOOGL), meanwhile, went all out in its own splashy way, spending loads of money on a big outdoor CES booth and wrapping the Las Vegas Monorail in Google Assistant ads that screamed, “Hey Google.” There were also Google Assistant-enabled TVs, soundbars, and “Smart Displays”—  more or less speakers with displays built-in. Samsung (SSNLF) came a distant third, promising at CES that all of its devices and appliances would have its Bixby digital assistant built-in by 2020.  

Google Assistant on Laas Vegas MonorailGoogle Assistant on Laas Vegas Monorail

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Photo: Telegraph

Voice-assistants are here to stay

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