At issue is the fact that the overwhelming majority of Facebook users involved didn’t provide permission to have their data harvested by Cambridge Analytica. Instead, the firm paid a consultant for the information who claimed to Facebook that he was using the data for academic purposes.
It’s a serious matter, one that could see CEO Mark Zuckerberg or COO Sheryl Sandberg called before Congress, but the average Facebook user likely couldn’t care less.
Facebook is a utility
“We’ve reached a point in time where big companies like Google, Facebook, Apple, Amazon … we use them like utilities. They are just a fact of life now,” explained industry analyst Omar Akhtar with Altimeter.
Facebook currently has 2.13 billion monthly active users around the globe. 1.4 billion of those are daily active users, which means they log into the account at least once a day to see what’s happening with their friends and family. That’s a massive number of people using the social network.
What’s more, Facebook’s user base continues to grow. It’sdaily active user number increased 2.18% quarter over quarter, according to its fourth quarter 2017 earnings report. But