Fitbit will help women track their periods

Fitbit will help women track their periods

Fitbit (FIT) is the name in fitness trackers. The company, which has seen its stock hover around the $5 to $6 per share mark since early 2017, is synonymous with the consumer health tech industry thanks to its stable of devices that allow users to track everything from heart rate to the quality of sleep.

Now the brand is setting its sights on its female consumers with its all-new female health tracking feature. Available on the new $199 Versa smartwatch, and via an update to its existing Ionic watch, female health tracking will help users develop a better understanding of their overall health by allowing them to track the various aspects of their menstrual cycles.

According to Fitbit, the feature provides women with the means to see how their periods impact different aspects of their lives, ranging from the quality of their sleep to their overall activity levels.

“This is something that we’ve heard many, many of our users request given our brand’s strength with women,” explained Fitbit CEO James Park. “The way we feel about female health tracking and its impact on people’s overall health and fitness for women is that this is really the next big thing for us.”

The feature will allow women to log data on their periods into the Fitbit app and record the various symptoms they experience including headaches, cramps and acne. As you log more information, the app and Fitbit’s proprietary cycle algorithm will be able to help you more accurately predict when you can expect your next period.

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