Now the brand is setting its sights on its female consumers with its all-new female health tracking feature. Available on the new $199 Versa smartwatch, and via an update to its existing
According to Fitbit, the feature provides women with the means to see how their periods impact different aspects of their lives, ranging from the quality of their sleep to their overall activity levels.
“This is something that we’ve heard many, many of our users request given our brand’s strength with women,” explained Fitbit CEO James Park. “The way we feel about female health tracking and its impact on people’s overall health and fitness for women is that this is really the next big thing for us.”
The feature will allow women to log data on their periods into the Fitbit app and record the various symptoms they experience including headaches, cramps and acne. As you log more information, the app and Fitbit’s proprietary cycle algorithm will be able to help you more accurately predict when you can expect your next period.