Google and Levi\’s created a digital jean jacket. Here\’s what I think of it

Google and Levi\’s created a digital jean jacket. Here\’s what I think of it

Google has been designing physical goods for years now. But once you’ve come out with your own lines of phones, laptops, speakers, VR goggles, earbuds, and cameras, what’s left?


Yes, Google has teamed up with Levi’s to create the ultimate wearable technology: A great-looking, nosebleed-priced jean jacket ($350). It bears the nearly infinite name, “Commuter Trucker Jacket with Jacquard by Google.”

The CTJWJBG is targeted at a super niche audience: bike riders whose hands are on the handlebars and not their phones.

Google and Levi’s have teamed up to create a digitally enhanced jean jacket.

The handsome blue denim CTJWJBG looks like Levi’s traditional trucker jean jackets, with a few important differences:

  • Extra pockets in convenient places for your phone, sunglasses, whatever. In addition to the two snap-closed breast pockets and the two regular hip-mounted slash pockets, there’s also a zippered one on the outside left upper arm, as well as a zippered inside breast pocket.
Bonus pockets accommodate the active gadget lugger.

  • Reflective details on the back, to help you stand out when you’re on the road at night.
  • Extra back panel to cover your waistband when you’re leaning forward on your bike, to avoid presenting the world with Biker’s Butt.

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