To call last week a “doozy” for Uber would be an understatement, with CEO
Now that the dust has settled somewhat, the question remains: Who can steer Uber into a new chapter?
The onus could fall on a chief operating officer, which the company has actively searched for since March, following
Two sources familiar with the matter said Staggs remains a favorite, due to a proven 16-year-track record at Disney (
Uber may also be facing pressure for its COO to be a woman or minority, sources suggested, again, driven in part by recent scandals in its workplace, as well as controversies that include drivers
While several members of the
One committee member, Rachel Holt, joined Uber in 2011 after a stint as Associate Marketing Manager at Clorox (
“Rachel is absolutely brilliant, but the reality is that she probably is not ready,” one source said.
Dean Crutchfield, a New York-based branding specialist, suggested Uber recruit an experienced, respected female executive such as Pamela Nicholson, president and chief executive of Enterprise Holdings, which includes Enterprise and National car rentals. Otherwise, someone like Instagram COO Marne Levine, who helped evolve the popular photo-sharing app into a bonafide business, could also prove an excellent fit — if Uber could enlist her.
“It would rapidly change the perception of Uber from a media, investor and consumer point of view and send a message that times are changing,” Crutchfield contended. “Plus you typically get a clearer sense of integrity from women execs, because women discriminate less. They generally set up more robust marketing teams, higher levels of publicity and a greater online presence, all things Uber needs for more desirable outcomes.”
In a Medium blog post
Perhaps intended as a first step towards redemption, Uber
“I believe that our business can have 10x the impact it has today — once we have additional leadership and training in place, and evolve our culture to be more inclusive and respectful,” Camp wrote. “We should still push hard for what we believe in, and be much more collaborative going forward.”
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