T-Mobile wants you to know it really loves its customers, and it’s doing it with … free stuff — including shares of company stock.
T-Mobile’s outspoken CEO John Legere announced the give-away as well as a new T-Mobile Tuesday app for Android and iOS during the company’s Un-carrier 11 press event on Monday.
Legere said the company is giving away the shares to the primary contact on eligible postpaid smartphone accounts. T-Mobile says it’s also giving shares to any new T-Mobile Simple Choice plan customers.
What’s more, for every person you convince to switch to T-Mobile, you’ll get an additional free share in the company up to a total of 100 shares a year. I’m not sure how many people can or are willing to take the time to convince 100 smartphone owners to change carriers. But hey, more power to you if you can.
To get the shares, you’ll have to sign up for a free account with T-Mobile’s brokerage partner Loyal3. The carrier says it won’t cost anything for customers to maintain their accounts and they won’t be hit with any fees as long as they continue on as active T-Mobile users.
To say that it’s unusual for a company to give away stock to its customers is an understatement. For the plan to work, T-Mobile will pay Loyal3 the cash needed to purchase T-Mobile’s own stock on the open market and then distribute the stock to T-Mobile customers.
When T-Mobile customers download the T-Mobile Tuesday app, they’ll also automatically be eligible to receive prizes like free Domino’s pizza, Wendy’s Frosties and Vudu movie rentals every Tuesday.
As part of the app’s launch, T-Mobile is giving away free tickets to the opening day of the “Warcraft” movie. T-Mobile Tuesday will also include a spin-the-wheel game that customers can play every week to win things like $10,000 shopping experiences and trips.
Finally, Legere said beginning on June 13, his company will begin offering free in-flight messaging via iMessage, Google Hangouts, WhatsApp and Viber, as well as free one-hour Wi-Fi access for your T-Mobile smartphone via Gogo’s in-flight Wi-Fi service.
T-Mobile is the nation’s third largest carrier behind AT&T and market leader Verizon Wireless. The company began its Un-carrier initiative in 2013 with its decision to end two-year contracts. Since then the carrier has rolled out 10 other Un-carrier events including today’s Un-carrier 11.