It’s tough being a fitness-tracker maker. Nike, Jawbone, and Microsoft all abandoned the market entirely. Fitbit soldiers on, but it hasn’t been easy.
It’s not that people have stopped caring about their health. It’s that little by little, smartwatches have been eating fitness bands’ lunch. So Fitbit Inc. (
The first attempt, last year’s Fitbit Ionic, was a dud. (
Well, good news all around: Fitbit has brought forth a second smartwatch. It’s called the Versa, and it takes a sledgehammer to everything that was wrong with the Ionic.
Size and shape
The Versa costs $200 instead of $300. Nicely done, Fitbit. (The two-year-old Apple Watch Series 1 starts at $250. The newer Apple Watch 3 starts at $330 and goes up to $1,400.)
And instead of being big, homely, angular and wrapping halfway around your wrist, the Versa is small, sweet and unbelievably light (eight-tenths of an ounce), even though it’s made of metal (aluminum).
The Versa is smaller and thinner than the Apple Watch. It’s slightly wider, but that’s fine — it makes much more sense to expand along the direction that your arm goes, rather than trying to be a flat object on your curved wrist.