When you provide exceptional customer service your loyal customer becomes a best friend. As a loyal customer you are someone that the staff and management depend on for their continued success. You are someone that the public relies on for help when they need it. So, now you have to keep that relationship and build it.
To be the best brand advocate possible you must be a go to person. You must be available at all hours and in all kinds of weather. You must be able to answer any questions or concerns that people may have. You will also need to be able to listen to what customers are saying about your company.
In order to be the best brand advocate possible there needs to be alignment between your business and your customer. The business should support the customer. The customer should support the business. If neither of these things are happening your company may not be the best brand advocate it can be if it exists at all.
One of the first places people need to check is in their public relations departments. Are they assisting the public in supporting your company? Are they providing information on a regular basis that helps people understand where they can go to when they need your support? This is important because the support you provide to your customer should always be the best kind.
The other place, customers need to look is in their local media. While it may seem odd to think of your company in the paper or on television, this is something that most consumers do not take into consideration. People read the newspaper for the entertainment and gossip. They watch entertainment programs to get entertainment and news. In short, they are checking their local media for any hints or announcements about your company.
While a newspaper or television station might be a great place to get information about your brand, it is usually best to leave the mass media to deal with. This is because the media is meant to sell you things and not to tell you what is best for your brand. Your brand should not be a product or service to them. This is why loyalty is so important for brand advocates. People will support your brand with anything they can get their hands on which means giving them something free is a fantastic way to get people behind you.
There is no better way to show your customer support than to give them something for nothing. When a customer uses your product or has your service to them, they are usually happy with the outcome. However, if they feel like you are just out there to make money off of them they are likely to have a different opinion of you when it comes to being a brand advocate.
Your customer is the most important part of your business and you want them to be completely satisfied with everything that you do. Loyalty is one of the best ways to show your customers you care about them. If you truly support your customer and their needs and wants, you will find that they will reward you with loyalty. When you work hard to provide great customer service you will gain a loyal clientele. And when that loyalty is established they are much more likely to be open to hearing what you have to say about your company and its products or services in the future.
Brand advocates are also the best brand advocates because they actually go out and promote your company. When your customers come to you for help and you give them the support they need you will find that many times they will refer other potential customers to you. And if they are satisfied with your services they are much more likely to share their experience with others. Word of mouth advertising is the best kind. It is free, it will reach a wide audience and it will continue to grow your business for years to come.
If you want your business to be known as the best brand advocate you must work on your brand every day. You must work on it with your customers. If you don’t work on your brand you won’t have loyal customers. Loyal customers are worth their weight in gold. You can’t get around this principle in any other way.
So you want to be the best brand advocate? Be honest, upfront, and consistent with your customers. Always have new and better ideas. Work hard on your promotions. And most of all never forget to thank your customer for their business. Focus on customer retention strategies for a perfect Brand Advocacy.
