Content marketing is king and will always matter when it comes to growing your brand online and earning the trust of the search engines. Our content marketing examples below will cover the different ways you can use content marketing to:
- grow your brand
- increase visibility online
- develop customers relationships
- create a schedule to share great content
Content Marketing Tips
Content is how the search engines know what to show to people searching for information online. The more content you create the more likely your content will be found online. Our team at Blackandise knows that content is ultimately the king of all marketing and has been hard at work at creating content on Medium, Facebook, Pinterest, Instagram, and on our various websites.
A few examples of good content to create includes:
- Web pages
- Medium posts
- Instagram clips
- Blog articles
- Youtube videos
- Press releases
- Twitter tweets
- Facebook posts
- White papers
- PowerPoint slides
- Podcasts episodes
- Case studies
- Video clips
- Audio files
- PDFs
Content Marketing Is Important
Having content is extremely important when it comes to content marketing because it’s how you get found online. The more content you put out there, the more opportunities there are for people to find your content. People are always searching for something online, so when you mix great content marketing + keyword research + luck, you have an opportunity to get discovered online!
Why Should You Use Content Marketing?
There are many reasons to focus on creating various types of content for your brand. As you learn more content marketing strategies, you’ll know why you must grow your content to take your business or brand to the next level. Currently, most of our traffic comes from the search engines, so the content we love to focus on is the things that Google, Bing, and even Pinterest seems to love such as:
- Fresh blog posts
- Explanatory SlideShows
- Infographics
- Video clips
- Case studies
- Medium posts
Overall, we have seen steady growth with our strategy and will slowly introduce more content marketing as it’s a winning strategy. Here are the most important reasons we love using content marketing.
Content Marketing Will Increase Website Traffic
Delivering your content in various forms will help increase the chances that a search engine will decide your information is relevant to a customer’s search and show your material in their search results.
Do This. The search engines are showing more variety in their search results. These days, Google will display short videos clips, audio files, creative news stories, and PDFs if they’re relevant.
Why? Repackage your old content to take advantage of the lack of content in those spaces. A good example is to transform the old blog posts into video clips for Youtube or easy to read infographics for Pinterest.
Content Marketing Will Help You Build Authority
Do This. Spread your expertise around the web and getting backlinks from others will expose your content to more people. When this happens, it builds authority and helps with your search engine rankings.
Why? Backlinks are the essence of SEO in terms of getting higher rankings. Additionally, they’re great sources of targeted, direct traffic that isn’t dependent on search engine rankings.
Content Marketing Will Help You Build Relationships
Do This. Getting traffic to your site is a good start, but starting a relationship with your visitors is even better.
Why? You can repackage your content into other forms such as a creative blog post, audio file, or eBook. The new content can be offered as a free download, free email course, or a premium product.
Content Marketing Allows for More Site Updates
Do This. Search engines have the option to show websites based on a time period. If you’re creating content on a regular basis then people actually looking for new content will see that you recently updated your content and view it.
Why? Having fresh content in a niche is an easy way to get quality traffic from the people using the search by time period option in the search engine.
