In an era where food security and climate sustainability are becoming increasingly worrisome global challenges, Sorghum United has taken action with groundbreaking initiatives that blend ancient grains, sustainability solutions, and modern technology. At this year’s CES, the nonprofit is launching an exciting new immersive video game based on their educational book series, the Sorgho Squad. They are also set to launch a revolutionary connectivity app, Haali, that will be a game-changer for the agricultural community.
All of these exciting upcoming initiatives will be showcased at CES 2025.
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About Sorghum United and Their Mission
Sorghum United is a nonprofit and an international team of equal peers dedicated to the advancement of the global sorghum and millet industry. They are committed to empowering the sorghum and millet value chains for regional food security, climate sustainability, and improved nutritive outcomes. Their mission is to raise awareness about these grains and their positive impacts on human health, water conservation, soil health, and wildlife habitats. They primarily focus on education, market development, regional empowerment, and collaboration with partners across the globe.
About the Sorgho Squad
The Sorgho Squad is a fun and educational graphic novel-style adventure series that follows the journey of Professor Sorgho and his assistant Alice Atlas. Their mission is to rediscover an ancient grain super-team made up of characters who represent the benefits of sorghum and millet, including Jowar, Mashilla, and Milo. On their journey, they encounter fascinating characters and unravel ancient mysteries, while exploring the world in search of solutions to the greatest climate and food security challenges of our time.
The Sorgho Squad aims to raise awareness about the health and environmental benefits of sorghum and millet while being fun and entertaining to read. There are three chapters in the book series, including “From the Ruins Comes Jowar”, “The Rumors are True.. Introducing, Mashilla”, and “The Milo Mystery”.
Unveiling the First Ever Sorgho Squad Video Game
The characters from the Sorgho Squad book series will be featured in their very first video game. Players get the opportunity to experience this fully immersive open-world video game and explore a world filled with ancient and mysterious sites, solve challenging riddles, and ultimately reawaken the Sorgho Squad and their unique powers using augmented reality (AR). As of now, only a playable demo of the highly anticipated Sorgho Squad game is available. The full version will soon be available on all Apple and Android app stores by March.
Introducing the New Haali Connectivity App
Another highlight at CES will be the demo of Sorghum United’s new connectivity app, Haali. This app intends to support social, research, and business opportunities for thousands of farmers, processors, academic, input providers, governmental, and consumer stakeholders from around the world.
This innovative app is designed to revolutionize the way stakeholders within the sorghum and millet value chains interact. It’s a game-changer for the agricultural community, offering users a place to share knowledge, collaborate on projects, and access valuable resources. Sorghum United is also seeking investors to further develop Haali to ensure it continues to meet the evolving needs of its users.
Fashion Tech Meets Sustainability with BlüMilo and Istituto Marangoni
BlüMilo, a consultancy firm that specializes in sorghum- and millets-based businesses, has brought the Sorgho Squad characters to life in a creative partnership with designers from Istituto Marangoni, Miami. Fans will get to engage with the actors wearing life-sized costumes representing the beloved Sorgho Squad characters, bringing the magic of these characters into the real world. The costumes will not only provide fans with a once-in-a-lifetime opportunity to interact with their favorite Sorgho Squad characters but also showcase the dedication and impressive skills of the designers who made the costumes.
As part of this exciting collaboration, BlüMilo has generously donated $15,000 to the university’s scholarship fund to support the education and development of future designers.
Conclusion
By introducing the Sorgho Squad game and Haali connectivity app, Sorghum United is offering fresh, interactive ways to tackle global challenges such as environmental sustainability and food security. These initiatives stand true to Sorghum United’s mission of empowering all levels of the sorghum and millet value chains for a brighter and more sustainable future for communities worldwide.
Be sure to visit Sorghum United’s booth at CES 2025 and experience the new Sorgho Squad game and Haali connectivity app firsthand and learn more about their positive impact for the agricultural community.
