Marketability often comes with the familiarity of your product and brand endorsements. Unfortunately, companies often fail to address consistency with their marketing, making it hard for a newly launched product to penetrate the market. Meanwhile, one factor that can have a surprising impact on the viability of your product is packaging and its design. Packaging design is a key factor that drives sales because it generates interest in what you are offering.
Take, for example, the classic case of the packaging war that’s been happening between the Apple and Android phones. Apple took a great deal with its packaging, using high-quality stacked wood fibre boxes. On the other hand, Android phones are not meticulously lavished with packaging details, making them on the mid-range buying spectrum. So, the immense effect of your brand packaging is felt on the quality of the product and triggers an upsurge in its price point.
Packaging Goes Beyond Protecting What’s Inside the Box
One of the primary functions of good packaging is to protect the item inside from damage. It is more relevant, particularly if you are shipping your items from the storage to the shelf. A good product packaging goes sturdy and safe, but it should have a design that prevents product tampering.
Also, one of the selling points of having good product packaging is its design. Packaging design must make your offering stand out, and it must be able to attract potential customers. Therefore, it should have a simple yet attractive design that gets attention when resting on the shelves.
Most products are designed with certain colour schemes that manifest your brand. As such, custom boxes are a great packaging option considering they easily get attention and are functional. Intricate designs also play a good role in enticing possible prospects.
Great Packaging Conveys all Your Intended Messages
A reason why products are placed inside a box is that it helps to provide customers with the information they need. It is an effective marketing strategy that most businesses tap into without knowing the effects of a wonderfully designed package.
So to make your product and brand stand out, you need to include relevant information about what’s inside. It means including descriptions on how it is used, the ingredients/components, and relevant instructions like its expiration and date of manufacture.
Often, this vital information makes people buy, particularly if you are selling goods that expire quickly. And ideally, the right packaging is meant to market your brand and provide customers with the information they need.
Quality Designed Packaging Provides Brand Distinction
Over the last couple of decades, packaging has had a pivotal effect on the success of a brand. Take, for example, perfume brands that showcase their products in a unique packaging box.
Packaging designs that are remarkably done provide an adequate differentiation from similar products through their displays. For example, when you walk through a grocery aisle, you easily spot the items you like because of the colours, shapes, and logos.
The remarkable marketing effect of packaging still makes it one of the best solutions to leverage your business sales and increase brand awareness. However, an innovative design always takes the cut for making your product stand out on the market shelves.
Product packaging is not just a practical tool to keep items safe. It can also give your business the right representations and marketing power. Nevertheless, a great design means supporting your brand identity and giving your customers the right first impression about the product.
