What determines the cost of a digital fabric printing? Many printing businesses often wonder if a digital fabric printing machine is more costly than a traditional rotary printer. In this post, we explain exactly what factors determine the cost of a digital fabric printing machine and how this new printing technology can greatly benefit your business. We also provide a brief description of the cost-efficiency of digital printing.
The weight of the material being printed determines the cost of the printing process. The heavier the material, the more the labor and the materials needed to produce the final product. Rotary printers are less expensive because they do not need to be loaded into a carrier with rolls of paper. They simply open up and start printing. They are less costly to operate because they do not require a separate power supply. A digital fabric printing machine, on the other hand, must be plugged in and the appropriate cable connected before it can run.
Cost of ownership for a digital fabric printing machine might seem like an impossibility for a business that rarely prints items larger than letter size. However, as technology continues to advance, more and smaller products are able to fit onto a standard-size sheet of paper. For example, a recent order from a popular sports apparel manufacturer required the addition of an extra large letter to fit into the printer. The manufacturer could not locate any competitor with the same design in stock. The customer, however, was able to acquire the extra large letter at a cost that fell within the budget of the printing company.
Cost of Programming/oading: It is the most important factor in determining the cost of running digital fabric printing machines. The number of load programs, the size of the print heads, the speed of the feeder, and the quality of the print heads will all affect the overall printing costs. When considering the programming and loading costs, the total cost of ownership should be divided by the number of load programs and the size of the print heads to determine the true cost per print. Many companies that offer digital textile printers will provide a breakdown of the costs in such a manner so that one can easily determine what is being spent on each individual program or head.
Reputation: Some companies have a reputation for providing customer service that is outstanding. Others have a reputation for poor quality in their products or after years of using the same machines that run their competitors’ machines. It is important to find out what kind of reputation the digital textile printer company has in order to determine if the company is suitable for your needs or not.
Marketing and publicity: The marketing of any new product or company will need to be extensive to gain a foothold in the market. The same thing goes for the digital fabric printing machine market size. The advertising and publicity budgets that are allotted to popular products or services will need to be allocated towards the digital market space as well. When performing market research, you will want to look at the total advertising dollars that are allotted to digital offerings in order to make sure that the investment will be worthwhile. In addition, the size of the company that is performing the marketing will influence the amount of coverage that the advertising campaigns will receive.
Technology: The world of digital printing and the textile industry are both evolving at an amazing rate. As new machines and procedures are created to perform digital printing, the capabilities of the machines and the processes used to create these products will also change dramatically. It would be important to be aware of the current technology that is available when performing a thorough analysis of the market space that you are considering. You may need to invest in newer or more modern equipment in order to be competitive in the marketplace. By keeping an eye on the latest developments, you can make the most of the digital textile print machine that you invest in.
In addition to the technology that your company uses to print, it is important to examine the overall efficiency of the print heads that it uses. Many companies will focus on the quality of the inks and the print heads in their products and ignore the efficiency of the machines that they use. By examining the efficiency of the print heads and the inks being used, you can ensure that you are getting the most out of your money. By looking into the cost efficiency and overall performance of the digital fabric printing machine that you are considering, you can easily determine which products to choose.
