Entertainment and sports news sites are facing another challenge, they must now compete for clicks amongst the news media. A new study by Pew Research Center found that “…the public’s attention has demonstrably shifted toward non-traditional platforms”. The huge amount of people using social media to access their news increased from 7% in 2004 to 35% in 2014.
Current state of entertainment and sports news in today’s society
The current state of entertainment and sports news in today’s society is that there is a large amount of competition between news sources for views and clicks. In recent years, CSN Philly was leading as the highest local viewed network in Philadelphia.
With this information, entertainment and sports news sites have to figure out how to adapt their site so they can stay competitive with other news sources. This can be done by creating a stronger social media presence and coming up with other creative ways to gain attention to what they are posting. As stated before, entertainment news sites need to adjust to people, not wanting news delivered straight to them, there is a need for more websites that provide the same amount of information while also creating an interactive experience.
To stay on the top
They can stay on top of what people are looking for in today’s society. For example, if some news site is planning on setting up a partnership with another interactive news website as a forum. They should be planning on having people sign in before posting comments so they can have more accountability for what gets posted. This will help them create a community of sports conversations rather than just clickbait topics.
As stated before, entertainment sites must come up with other creative ways to gain attention to what they are posting, such as creating a stronger social media presence.
The most important thing for entertainment and sports news sites right now is adjusting to people finding their news elsewhere and staying competitive with the number of views and clicks they get on their site. CSN Philly has done this by combining two interactive formats, live streaming and chat rooms.
This is an example of how they did it:
A live video would show up on the home page along with a tab that said “watch live”. A new window would pop open that asked you to sign in or create an account, allowing viewers to interact with each other as the news unfolded. This shows how they, not necessarily adapted to the changes of today’s society, but went along with these changes.
With this being said, entertainment and sports news sites have to figure out how to adapt their site so they can stay competitive with other news sources. This can be done by creating a stronger social media presence and coming up with other creative ways to gain attention to what they are posting.
Importance of social media when it comes to breaking stories
Social media is used as a way to break news and make it go viral. Sites like Twitter and Facebook allow centers for breaking news, such as ESPN and CSN Philly, to use their platform and reach potential viewers quickly.
Having an active social media page can be important if they want their site to stay competitive with other news sources. This can be done by having an interactive and engaging page that has posts that go viral.
Conclusion:
News sites must figure out how to adapt their site so they can stay competitive with other news sources. They should create a stronger public presence and come up with new creative ways to gain attention to what they are posting.
