Making sure that you are producing good quality content for Youtube can take a bit of inspiration and thinking about. With 500 hours of videos uploaded to Youtube every minute, how exactly are you going to make yours stand out?
There are plenty of tricks and tips out there to help you produce great content. In this article we will explain how to make a good video to get those subscribers rolling in! Read on to find out more.
Know Your Target Market and Demographic
Before you even make your video you need to ask yourself: ‘Who exactly is going to watch my videos?’ You need to identify who you will appeal to and think about how you will entice them to subscribe and keep on watching.
Don’t just throw everything at a wall and see what sticks. Don’t try and do a gaming, cooking, movie, travel, sports hybrid. Stick with your niche and your strengths. Your followers will expect a level of expertise, uniqueness, or understanding that they can’t find on other channels.
It’s also important to do your research on YouTubers that are in a similar field to you. Analyze their videos and see what they are doing that is successful and what they are doing that you could build upon and improve.
It’s not that you are stealing their content as such, it’s doing market research to understand your competitors and how to work in the existing framework that is there.
Using Visuals and Tech Like a Pro
The most successful YouTubers will have video editors and a whole host of cameraman and cameras at their disposal to produce high quality and professional videos. However, don’t let that put you off! There is plenty of video editing software out there that you can utilize to give your videos a sleek finish.
For example, why not merge your videos so that the edits and cuts look seamless and natural? You will have to do a number of takes for you to get the perfect video, so using this software will ensure a blended and professional result every time.
Educate, Engage, or Awareness?
This is the general premise for any piece of media or entertainment, your video should fall under one of these categories.
Are you trying to educate your followers on a topic they don’t have much knowledge on?
Or are you trying to engage them through entertaining content and spark a form of emotional response?
Or are you trying to highlight a problem or issue that you want to draw people’s attention to?
By knowing the underlying effect you are intending to cause with your video you can then go about planning how you would achieve it.
Using storyboards or lists of how you will go from the beginning to the end can be really helpful. It allows you to cement in your mind the journey you will take your audience on for the overall purpose of the video.
How to Make a Good Video: What Next?
We hope this article on how to make a good video for YouTube has given you plenty of inspiration on how to construct your videos. Remember to stay true to your own vision of your YouTube channel and don’t be afraid to make mistakes along the way!
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