Just like certain communicational tropes in traditional media (print, Television,
etc.) have stayed evergreen, (for instance ad spaces, etc.) even in digital
marketing, certain techniques that have been established in the past remain
extremely valuable. Revenue figures usually vary depending on the veracity of
how these digital marketing techniques are used in this ultra-competitive
environment. Here are some of the most important digital marketing techniques
that most top businesses employ which will never grow outdated –
Social media
Ever since the advent of social media websites, personal information and
knowledge about potential customers has become so easy to find and use.
Compared to conventional marketing tactics, social media has reached
unparalleled levels of intimacy with the average consumer.
The reason why social media is here to stay is because most people and
particularly millennials have made these platforms a daily part of their lives and
their preferred mode of communicating with friends and most importantly for
companies – it’s the most effective way users can interact with brands on social
media. A large percentage of social media account holders tend to recommend
services and products, either by sharing content or by posting about their
experience with the brand if they are content. Major social media platforms are
reporting a rapid increase in the number of users on a daily basis, making it an
ever popular and crucial marketing technique for most brands.
Email Marketing
Although recent studies have shown that the impact of email marketing has
significantly reduced since the early 2000s when it comes to securing
conversions via email marketing, this free of cost and immensely easy to target
marketing technique will always stay relevant as it continues to help in building
brand presence. So, even if customers may not necessarily respond to chain
emails, just the fact that your company and brand name is present in their
inboxes is extremely beneficial.
Content or SEO Optimization
Content optimization or Search Engine Optimization exploits the content that
you put out via your website, blog posts, social media posts, etc. for more
distinguishability on the internet. After all, the internet is almost like an endless
river of information so if you want your company to stand out, making SEO
Optimization a crucial marketing strategy is necessarily. Search engines rank
search engine optimized content better on their result pages as compared to un-
optimized content. Great content along with the right usage of keywords can
tremendously better your search result page rankings, leading to more optimized
content that can in turn draw in many users who indeed are looking for services
that your company provides. Simply maintain a constant flow of content and
make sure your SEO team uses keywords that your target customers are most
likely to look up on the internet.
Not using these proven digital marketing tropes can damage your company’s
digital presence. To know more about extremely important marketing
techniques, get in touch with the expert team at Marketing Sweet, one of the
leading Marketing Companies Brisbane. You will get ample guidance
regarding the utilization of appropriate digital marketing techniques.
4 Challenges That All Social Media Managers Face
As social media platforms keep evolving, social media managers have to keep
up with the pace and learn what works and what doesn’t on a day to day basis
using trial and error methods. Here are 4 of the most common challenges that all
social media managers are bound to face –
Producing Fresh Content
Be it keeping up with the trend of the day or devising new ways of creating
engaging content, keeping the user hooked to your page is crucial and
producing fresh content is a big challenge. Doing case studies of how successful
businesses do so is a great way of gaining insight into how the average user
responds to new content.
Finding High Quality Images
It’s an undeniable fact that high quality images generate far more clicks and
user interaction as compared to posts with low quality or no images. Finding
high quality images for your social media posts however can be difficult as
social media managers need to make sure there are no copyright issues while
maintaining the social media pages’ overall quality.
Interaction
Apart from the cheeky banter and quick-witted responses to customer comments
on Twitter and Facebook that have become a staple for most major companies,
responding instantly to complaints is a key element of social media
management that requires patience and diligence. This is definitely a major
challenge for social media managers.
Timing the Posts
Social media managers essentially have to post valuable content at the optimal
time for users around the world. The timing of these posts certainly affects the
amount of engagement a social media page receives; hence it’s a major
challenge for social media managers to post at the most optimal times.
To know more about the secret inner workings of social media management
visit website and get in touch with some of the leading social media experts in the world.
