For any startup business, setting up an impactful digital presence is challenging. Undoubtedly, a well-structured website is the foremost requirement. But does that make it sufficient to acquire top ranks in the search results? Or do we say how far will your website mark its presence when nearly 2,52,000 new websites are created every day? It is impossible to be found in the thronging crowd without advanced SEO tactics!
Search engine optimization, or SEO, is the only way to improve your website’s ranking and enhance visibility. It is the most ethical and result-driven digital marketing tool that attracts organic traffic, boosts your brand’s recognition and credibility, and generates potential leads.
68% of online experiences begin with a search engine, and 53.3% of all website traffic comes from organic search .
Thus, it means that SEO is a prerequisite if you want your website to fetch the desired results. However, in 2024, with innovative updates in algorithm changes, it is difficult to make a prominent digital presence without advanced SEO strategies. So, in this post, we have discussed the latest SEO practices that will help your startup business grow and expand. Let’s check them out.
Table of Contents
12 Advanced SEO Strategies to Boost Startup Growth
If you are tired of reading guides for beginners, this post will be refreshing because we have listed pragmatic approaches for insightful comprehension.
- Aim for Journalist Keywords- You may not be familiar with this term but trust us, it is one of the most potential ways to build high-quality backlinks. As the name suggests, journalist keywords are those words or phrases that are searched by journalists. Using such keywords in your content gets right in front of the journalists. Generally, journalists look for statistics, and when you feature them in your blogs or articles, your piece receives better views. It is one of the latest Google search tactics.
- Remove Keyword Cannibalization- When two or more pages in your website have similar search intent, it affects SEO effectiveness. As these pages compete against each other, your SEO efforts are compromised. It generally happens when you use the same keywords in multiple content targeting similar intent. No matter what, whether or not you use similar keywords, the target intent must be different.
- Enhance Content’s Time to Value- What does time to value mean in SEO? The time a user takes to acquire value from a content piece is the content’s time to value. It must be as little as possible so that your audience can quickly gain the information they are looking for. Poor time to value of content is responsible for higher bounce rates with low audience engagement.
- Encourage Content Hubs- Content hubs refer to the collection of content focussing on the same topic. Content can be in diverse forms like articles, infographics, videos, etc. It acts like your website’s Wikipedia, where audiences can retrieve extensive information, boosting engagement and lead generation. Implementing it in the right way can be a powerful SEO strategy.
- Create Topic Clusters- To enhance the topical authority and provide your users with informative insights based on follow-up queries, the topic cluster is a smart approach. It resembles linking one piece of content to another, sharing a common topic. Generally, a topic cluster has one pillar page to which all other pages are linked. Topic cluster ensures your expertise and authoritativeness in the relevant field.
- Focus on Internal Linking- Advanced SEO strategies are incomplete without strategic internal linking. Though it may be often an underrated SEO practice, it is a critical component that builds up a site’s architecture, providing optimal user experience. URLs with 0-4 internal links received an average of only two CTRs, while those with 40-44 internal links received four times more CTR Hence, internal linking is crucial to incorporate better content understanding and establish your site’s relevance.
- Generate Backlinks with Podcasts- Today, podcasts are an incredible way to generate backlinks. If you want to learn advanced SEO, you must leverage podcasts which are new-age guest posts! Yes! You heard us right! They attract more traffic than guest posts because we would love to listen to something rather than read it! So, utilize podcasts to build backlinks and drive resourceful traffic from other sites.
- Increase SERP Real Estate- Do you know you can increase visibility without ranking well? Increasing your SERP real estate helps to stand out in Google search results. All you have to do is use structured data in your site which Google features as rich snippets. Alongside this, adding multimedia like videos, podcasts, and images meets the needs of users and search engines.
- Grab Featured Snippets- As mentioned, featured snippets are one of the best ways to maximize your SERP real estate. It drives you more traffic while bringing down your competitors. For a robust SEO optimization service, consider featured snippets as they enhance your opportunity to snatch the limelight!
- Build Backlinks from Unlinked Mentions- Building backlinks comprises numerous tactics like guest posts, Q&A submissions, reviews, and unlinked brand mentions. An unlinked brand mention is whenever anybody uses your brand name without linking it to your site. It is an effortless opportunity to build backlinks. You receive referral traffic while improving your SERP ranking.
- Repurpose or Remove Underperforming Content- For advanced web ranking, always evaluate your content performance. Every content piece serves a purpose. If you spot underperforming content, either remove or integrate two or more pages into a single page. In this way, your content finds a new purpose!
- Leverage People Also Ask Questions- In the Google SERP, People Also Ask (PAA) is a separate section. Users can directly receive answers to their queries. These queries possess high value since they are more frequently asked by users. You can use these questions in your content to enhance your topical authority.
Conclusion
So, now you know what it takes to appear in “search Google or type a URL”. In other words, to appear in the top Google search results. SEO is a dynamic landscape, and for any startup, it is necessary to leverage advanced SEO tactics to amplify your website’s performance and nurture your online presence.
