Your business signage is one of the most important elements for building brand recognition and attracting customers. Investing in high-quality, effective signage can help make your business stand out in a crowded market. Follow this guide to ensure your signage strengthens your local brand presence.
Table of Contents
Choose the Right Signage Type
The first step is deciding what type of signage is best suited for your business location and branding. Common options include:
- Fascia signs – Mounted on the exterior fascia or above the entrance. Ideal for storefronts and retail locations.
- Hanging signs – Suspended from brackets or poles. Suited for businesses located in pedestrian areas.
- Monument or pylon signs – Freestanding signs situated near the entrance. Useful for businesses with dedicated parking.
- Window graphics – Professionally designed decals and stickers designed by Cambridge printing services providing store information. Great for retail display windows.
- Vehicle graphics – Visual branding for work vehicles and delivery fleets. Vehicle graphics from a print shop Cambridge Builds visibility as you travel throughout the community.
Your location, typical customer traffic flow, and branding style should dictate your ideal signage format.
Design an Impactful, On-Brand Sign
Your signage should instantly convey your brand identity. Work closely with a professional sign company like a Cambridge print shop to create signage that is:
- On-brand – Use your logo, fonts, colours, and messaging consistently.
- Legible – Text and graphics should be clear and easy to quickly comprehend.
- Noticeable – Use contrasting colours that stand out from the background. Incorporate unique shapes or lighting.
- Professional – Signs should use high-quality, durable materials like aluminium, acrylic, or PVC.
Well-designed signs command attention and help customers instantly recognise your brand.
Strategically Place Your Business Signage
Sign placement impacts visibility to passing traffic. Carefully consider height, angle, and proximity to roads and intersections. Your signage should be:
- Visible – Positioned to catch the eye of passing pedestrians and drivers.
- Unobstructed – Other buildings, trees, and signs should not block the view.
- Illuminated – If needed, install external lighting to ensure nighttime visibility.
Proper placement amplifies your branding and makes it easy for new customers to spot your location.
Use Cohesive Signage Across All Locations
For multi-location businesses, create branding consistency across all stores. Customers can then easily recognise your signage wherever you operate.
- Uniform logo, fonts, colours – The signage design should be identical.
- Consistent messaging – Use the same taglines and value propositions on all signs.
- Coordinated styles – All signs should utilise the same shape, materials, lighting, etc.
Maintaining visual consistency strengthens familiarity with your brand as customers see your signs around town.
Refresh and Maintain Your Signage
Check your signs periodically for any maintenance needs. Signage can fade or sustain damage over time. Routine upkeep preserves the brand image you’ve worked hard to build.
- Inspect for damage – Fix any cracks, peeling surfaces, or malfunctioning lights immediately.
- Clean regularly – Keep dust and dirt from accumulating.
- Update aged signs – Replace signs that appear worn, dingy or outdated.
Well-cared for signage conveys professionalism and quality. Don’t let your branding suffer from neglected signs.
Prominent, professional business signage builds awareness and trust in your brand. Prioritise high-quality, on-brand signs strategically positioned for maximum visibility. Your signage is a vital business investment that helps attract and retain loyal customers.
