Although we live in the digital age, e-commerce app marketing is still a bit of a challenge. There is competition for millions of buying options. Thanks to the internet, people can also quickly check prices and compare their products. Decide what to buy with competitors and before they visit your website. With the massive digital environment growing every day these digital solutions should be integrated in the eCommerce marketing and eCommerce performance optimization:
1) Eye-catchy visual representation: Consumers want to be able to access almost any type of information at any time. A great product display is a quick and easy way to showcase your products so that consumers can see the detailed information. No need to read. Use tools that let people zoom in, rotate the product for a 360° view, and add hover pop-up tools. When 3D technology is available, use it to increase engagement and improve your shopping experience.
2) Add videos: Although not all products require video, if you have something to brag about, please show it in practice. HubSpot reports that 81% of consumers believe that video can enhance their confidence in the shopping experience. Digital marketing companies are extensively using videos to attract crowds to their posts. This is important to be integrated in the marketing plan.
3) Invest in Artificial Intelligence: AI can have a significant impact on your e-commerce sales. It has the ability to collect information and use this information to accurately predict customer reactions based on their past behavior. Measurable metrics such as conversion rate, bounce rate, and engagement rate provide valuable insights into the effectiveness of your site and how users use it. They can collect data to improve your website development, increase conversion rates, and increase loyalty. The better your customer’s experience, the more likely they are to come back and recommend. Algorithms can predict which products returning visitors may want to buy, making it easier for them to shop on your website. Products are displayed in the front and center. AI dominates all the experiences from purchase to delivery.
4) Competitive product filtering: The more products you provide, the more advanced product filtering you need. No one has time to browse your website due to complex inventory schedules that don’t make sense to them. Instead, you need to provide them with the tools to purchase them. Considering that 42% of major e-commerce websites don’t use advanced filtering, you can benefit from a well-designed website that allows customers to easily find what they’re looking for. The more attributes you provide, the easier it is to buy.
5) Include Chatbox: Yes, it is artificial intelligence, but it really deserves its own strategy. Chatbots can be the first stopping point to improve or disrupt the customer experience. The ability to answer questions now makes shopping easier. You can solve the problem immediately. These friendly little robots make it easier to interact with customers and provide a personalized experience that can have a huge impact on your shopping experience. Chatbots are more than just great customer service representatives. They can also become great salespeople. They offer up-sell options on-site and notify customers when discounts or offers are available.
Chatbots are also inventory experts and can track the best-selling items, so you never run out of items.
6) Lower cart abandonment: As mentioned above, if the buyer finds that the shipping option does not meet their needs at checkout, the greater the probability that the shopping cart will be abandoned. In more than 69% of cases, this is directly related to additional costs, such as freight. Exits include overly complex payment processes, the need to create an account, and poor website performance, such as slow loading and crashes. One of the most effective ways to solve the trash can problem is to implement an email recovery strategy. If someone loses their shopping cart, you can send a series of emails asking the customer to complete the transaction. According to the sales cycle, about half of the recommended emails are opened, and almost a third of the results are full sales.
