Finding a keyword with low competition (low difficulty) but high organic traffic in the health niche requires careful research. Health-related keywords are often highly competitive due to the commercial value and the number of authoritative websites targeting them. However, with the right tools and strategies, you can identify opportunities. Here’s how to approach it:
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Steps to Find Low-Competition, High-Traffic Health Keywords:
- Use Keyword Research Tools:
- Tools like Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner can help you identify keywords with low difficulty and high search volume.
- Look for keywords with a Keyword Difficulty (KD) score below 30 and a search volume of at least 500–1,000+ per month.
- Focus on Long-Tail Keywords:
- Long-tail keywords (3–5 words) often have lower competition and higher intent. For example:
- “Best natural remedies for headaches”
- “How to improve gut health naturally”
- “Yoga poses for lower back pain relief”
- Long-tail keywords (3–5 words) often have lower competition and higher intent. For example:
- Target Informational Intent:
- Keywords with informational intent (e.g., “how to,” “what is,” “tips for”) often have lower competition than commercial or transactional keywords.
- Example: “How to lower cholesterol without medication.”
- Explore Niche Health Topics:
- Dive into specific sub-niches like mental health, natural remedies, fitness for seniors, or women’s health.
- Example: “Natural ways to reduce anxiety during menopause.”
- Analyze Competitors:
- Look at what keywords your competitors are ranking for but aren’t dominating. Use tools like Ahrefs’ “Content Gap” analysis.
Example Keywords (Low Competition, High Traffic):
Here are some examples of health-related keywords that may have lower competition but still attract significant traffic:
- lepbound
- Search Volume: ~60.6k
- KD: 21%
- Serach Result : 54
- Sculptra butt lift
- Search Volume: ~4.2k
- KD: 12%
- How to boost immune system naturally
- Search Volume: ~8,000/month
- Difficulty: Medium
- “Signs of vitamin D deficiency”
- Search Volume: ~6,000/month
- Difficulty: Low to Medium
- “Natural ways to improve sleep quality”
- Search Volume: ~4,000/month
- Difficulty: Low
Tips for Success:
- Create High-Quality Content: Even for low-competition keywords, your content must be valuable, well-researched, and optimized for SEO.
- Leverage User Intent: Match the content to what users are searching for (e.g., provide actionable tips, lists, or step-by-step guides).
- Build Backlinks: Even low-competition keywords may require some authority to rank well. Focus on building backlinks from reputable health websites.
Tools to Validate Keywords:
- Ahrefs: Check keyword difficulty and search volume.
- Google Trends: Identify trending health topics.
- AnswerThePublic: Find questions people are asking about health topics.
By targeting these types of keywords, you can attract organic traffic without competing with high-authority health websites.