Social media monitoring is a great way to discover what people are saying about your company, products, or service. This tool enables customers to engage with customers and create marketing campaigns that resonate with them. We’ll cover ten components of a successful social media monitoring campaign.
1) Define your goals for the campaign:
If you’re trying to get more followers, your goal is to grow the number of people following your account. If you want to increase customer engagement with a product or service, that should be one of the goals. The goals for this example are going to be growing followers and increasing relevance.
2) Choose the right tool:
You can choose from many different social media monitoring tools. You should base your decision on what you want to accomplish with your campaign and which platforms you would like to monitor. For this example, we’ll use Hootsuite because it is a great all-in-one tool.
3) Create a schedule:
You will want to create a specific schedule to post or publish your social media monitoring content. This is more important if you are trying to grow followers and not so much if you just want to increase customer engagement with products or services. You can use Hootsuite’s scheduling feature to do this or an app like Buffer.
4) Choose a hashtag:
You will want to choose a hashtag for your campaign. This is something that you’re going to be using as the main identifier of this campaign, so it should have meaning or relevance in some way and not just be random words put together. Something like #bestmarketingideas might work well.
5) Choose a hashtag for each post:
You will also want to choose a different hashtag for every single post. This is so that you can track the success of each campaign and see which ones are working best by using Hootsuite’s analytics tool. It’s also important because it helps with customer engagement, so if you’re trying to grow followers, then the hashtag will help with this goal.
6) Choose a call-to-action:
What is the purpose of your social media monitoring campaign? You need to choose something that you want people to do for every post on social media. It might be commenting, sharing, or trying out one of your products. For this example, the goal is to increase relevance, so it might be best for your call-to-action to be recommending one of our posts. This will get people talking about how they like or don’t like your company and content, which can help grow followers by engaging them in a conversation.
7) Find the best time to post:
You will need to find out when most people talk about your company, products, or service. You can do this by looking at mentions on social media and then checking what time they’re posting (you might have to consider different time zones so that it’s not too late or early in the day). Here people talk about our company during work hours, so it would be best to post when most people are on social media.
